Blogging for a Living

Online blogging sites such as WordPress and Blogger are now a major tool for savvy Internet entrepreneurs to make money quickly. Although there has been some criticism of the “blogosphere” – as some people will insist on calling it – for being a window on a world of moaning teenagers, the simple truth of the matter is that not only are many blogs a more reliable news source than the mass media, they also present the budding businessperson with a way to get money coming through the door quickly. All it requires is a bit of thought, an idea and the motivation to make it happen.

You can run it one of two ways. You can make your blog a pure information/entertainment site that people will read for the enjoyment of it. A blog with a reputation can attract advertisers, just as any newspaper or magazine can. If your blog gains a reputation for being something that a lot of people read, advertisers may well approach you, or you can approach them offering a not-to-be-missed opportunity to get their product advertising space somewhere people are likely to look. This can be enough for an individual to live on, although this is not going to happen instantly.

Alternatively you can use the blog as a way of promoting a more conventional business. Blogs are easily navigable sites that are equally easy to update. So it is not necessary to have any great knowledge of internet technology to keep one running, and to use it as a way of bringing customers through the door. Then all you need to do is have something they are prepared to pay for – and that can be almost literally anything.

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Getting Paid

The number of hoops through which a individual had to jump in order to get a business up and running, prior to the Internet revolution, was enough to turn a lot of people off. At one time, being a businessperson was a highly specialised job, and the business world was a place with a language and customs all of its own. As a minimum you would need to have a business bank account, separate from your own personal account, and either an accountant or the ability and time to do your own accounts. Getting started now requires nothing more than a computer, an Internet connection and knowledge of what sites to use.

The online payment site PayPal has become hugely popular in the space of less than a decade. It is a way of transferring payment electronically from one account to another. The funds leave one person’s PayPal account and hit their intended destination almost instantaneously. The receiving account holder can then transfer this money out to their bank account, or use the electronic funds to purchase goods or services. While cash is still king, PayPal is now welcome in many more places than before, and you can now apply for a PayPal top-up card which operates like a credit card and updates with any new funds in the space of a working day. This means you can be spending money the day after you have done your work. The world of business is no longer impenetrable and murky – it is more simple than ever.

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Getting into Business

Beginning a career in business is now a lot more simple than once it was. The outlay of capital that was once required to get a business going is now no longer necessary. Rather than having to spend potentially thousands of dollars on getting premises into operation, buying supplies and getting various governmental clearances to operate as a business, you can set up a basic website and potentially be trading mere hours later. This means, essentially, that the only thing holding people back is the lack of a concrete idea of what they are going to do. If you want to attract external funding, you will still have some hoops to jump through – but that is optional when your premises are in cyberspace.

You do not need to be a cyberspace genius to make money from the Internet. Things can get up and running with a very simple site. The best way to do this is to set up a blog. Sites like LiveJournal.com started the blogging boom, but others like Blogger and WordPress have taken up the baton and made blogs a more customisable entity, meaning that even multi-page sites are not beyond even a novice. A page of information on the services you provide, another with a price list, and another with other pertinent information – customer testimonials, for example – can reach the Internet within less than an hour. And that is when you begin promoting your business in earnest. As you are on the Internet, this should not be hugely problematic.

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Getting Up and Running

Making an Internet-based business work and pay for you is more simple than business has ever been before – you just need to know how. The first thing to do is to decide on a price list for things that you will do. In order to make explanation more understandable, let us use an example. If you are a website builder for example, you can set prices based on how complicated or otherwise the site is. A site with an intricate design, multiple pages and interactive content will be a lot more time consuming and demanding than one that simply has a front page with basic information. You would therefore price it more highly.

Having a host site is preferable if you want to do business by way of the Internet. This can again be simple or more complicated. The site is like the front door of a “bricks and mortar” office – it will be what brings customers into contact with you. It acts as a shop front, so making it attractive and intriguing will bring in all the more business. For simplicity, you can set up a blog, something which is highly popular and easy. An original, more customisable site will require some HTML knowledge and other associated competencies – but if you build websites then you will know that.

On the site, you can display some short descriptions of what you do, how you do it and how much you charge. Really, there should be a limit to how much information you give to customers. To overload them will get in the way of things – you can give the specifics when they contact you.

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Maximize Your Potential

The Internet is a global marketplace, and allows people living in small villages in one corner of the country to trade with someone half way across the globe in a similar village. Twenty years ago, such trading would have been enormously tricky and would have taken a lot of time – by which point a customer could well have reconsidered, or circumstances made the deal impossible. With the increase in efficiency that the Internet has brought it is now possible to move goods, services and money between nations at almost instantaneous speed. While this may have removed some of the browsing time, it does mean that you can make money quickly.

Although there are many reasons why people go into business, we would be kidding ourselves if we claimed that there was not one factor which motivated business above all others – money. Being able to make money at the click of a mouse has made the Internet an indispensable item for those who have become used to it – and there are several businesses now which will not trade any other way. The costs that a business used to incur have disappeared in large part, and every bit of money you make can be a profit if you do things the right way. The advantages that the Internet has bestowed on us are really quite startling.

The Internet is a way for potential businesspeople to maximize their potential and make money fast – money which they can use to streamline their business further, make more money, and make it faster.

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Making Contact

Before the Internet made its way into almost all of the homes in the developed world, making contact with people was a great deal more limited. The quickest way was to pick up the phone, but this required the person you were trying to contact being on the other end if you wanted to get information to them in any meaningful way. Due to the Internet, we have now got the magic of e-mail, which allows us to put down exactly what we want to say, spell check it and read it through before sending it – and even if the person we are trying to contact is not at their computer, they can read it when they get there.

E-mail has been superseded in many cases by the advent of the Instant Messenger. For many people, this is a waste of time, as they feel that it is easier to pick up the phone and speak to somebody. In some cases, it will be. But if you want to have ready access to information that may not be on the tip of your tongue or on paper in front of you, the Internet is impossible to beat. You can send links and photographs via an IM service, and as a result you will be able to showcase the full range of your talents and the reach of your knowledge.

The Internet has made getting in contact a great deal easier than once it was, and allows us to get our message across in a more measured way. Some of us are not possessed of a really good phone manner. In such cases, the Internet is more than useful – it is a gift the like of which we could not dream of.

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